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I recently had to sit down and come up with a business plan – a plan of attack outlining how, why, and for whom I will run my business. In that plan, I had to include information like goals and mission/vision statements. The whole process made me take a look at what I want Gray Graphics to become and how I want it to function, and I wrote up some clear-cut goals that I would like to share with you all today.

Vision Statement (abridged because that thing was LONG!):

In the next year, I will be a professional photographer with at least one client lined up every month and making good money doing what I love.

In the next three years, I will have an assistant or “ghost photographer” who can appreciate my art and will help me keep up with myself.

In the next five years, I will be a transient photographer who also has her own studio. The assistant I mentioned will have multiplied to two assistants, and I will be thriving in my industry.

Mission Statement (again – abridged):

I am a creative. My business functions in the same way – as a resource for anyone seeking photography, graphic design, or writing services (creative services).

My business is for anyone looking to capture life’s fleeting moments – for those who understand the value of images and what messages they present.

My business exists to satisfy my creative mind and to help others realize the creativity all around them in life – through photos and the written word, my clients can experience the wonderful lives they lead in new ways.

Specific Goals to Make Things Happen This Year:

  1. Work for at least 15 paid clients before November of 2018
  2. Make at least $500 each month from photography
  3. Buy a new and updated camera and accessories kit
  4. Buy new and updated camera equipment (tripod, light box, lenses, etc)

I know that not everything I set my mind to is going to happen, and that’s alright. It’s going to take me a while to get used to being in charge of something so adult-ish, so it’s alright if I don’t manage to accomplish all of my goals. What I can’t do though is give up. I refuse to do that.

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