Photography Goal-Setting

I really need to get back to photographing things with a purpose in mind! So today, I’m taking you through my step-by-step process of setting up photography goals for myself. Buckle up and grab a notepad to jot down some of these ideas!

Now, this process can be used for any goal-setting venture. I actually have talked about how I set my goals in a previous blog post, but I have this somewhat updated process that I catered directly to my photography wishes. Yes, I know, I’m super Type A…

Step 1: Figure out what the heck the big picture is!
It’s super important to have an idea of a vision for your photography. This could mean simply saying “I want to be able to sell my images on Shutterstock.” Or it could even go as far as my big picture: I want to own and operate my own freelance photography studio and manage an online prints/collections catalog of my work.

Step 2: Identify the main things that would need to happen in order for your vision to be fulfilled.
Okay so, me wanting to own a photography studio definitely means that I would need to amass a large enough client/interest base to know that I’d be able to make enough income to cover the costs of running such a studio. That being said, I’ll need to invest in ways to grow (and maintain) that client base now.

Step 3: Qualify those pieces into smaller action items.
What can I do to grow that client/interest base? I’ll need to engage more people in my marketing campaigns. I’ll need to maintain steady contact with past clients so that I can retain their interest for the future. And above all, I’ll need to be a great photographer! People won’t come back time and time again if my images aren’t what they’re looking for in a photographer.

Step 4: Return to these steps often.
You don’t get to just do this and then walk away and never think about the process/list/goals again. If you start this process, you’re making a commitment to return to your goals often and to re-evaluate when necessary. It’s important to remind yourself of the smaller action items you need to complete so that you can populate your calendar and to-do list with the things you need to get done in order to realize your goals! Simply creating the goals and then hoping for the best isn’t going to work out in the long run.

Well, that’s it folks. That’s my new process for goal-setting. Now, I know I didn’t actually take you through the to-do list and calendar items that I came up with (and that I’ll continue to populate in order to stay on top of things in the future). That’s because I’m planning to do another post in the somewhat near future all about my planning methods and ways that I’m trying to manage myself and my goals during this crazy season of life. But now I want to hear from you guys. Do you have a method to the madness of goal-setting? Or do you not even really set goals, you just work with whatever the universe throws your way? Tell me all about it in the comments!

Published by Sierra Grayson

I am a freelance photographer based out of Delaware. I specialize in all kinds of photography - you name it, I can capture it (to a socially-acceptable point, of course).

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